This project features packaging for HEB's Howdy Pop Microwave Popcorn, a reimagining of a classic American snack with a Texan twist. As a repackaging effort for Texas' beloved grocery chain, the design aims to capture the spirit of Texas while elevating the popcorn experience. The bold, Texas-themed branding adds a distinctive touch, making HowdyPop the perfect snack for gatherings where customers want to serve something with character and charm.