Valentina Hot Sauce
Visual Identity
2023
This project is a repackaging concept for the popular Mexican hot sauce, Valentina. The goal of this revamp was to create a fresh, elevated identity for the brand while preserving its core values: the quality of its ingredients and its signature spice. The design incorporates suns and moons on the sides of the label, symbolizing the organic process of drying the chilies under multiple days and nights. Additionally, the spice levels are represented through a combination of chili graphics and flames on the bottle, visually communicating the heat and quality of the sauce.


